Crown is one of the world's leading material handling truck manufacturers. It is recognised as a designer of innovative, state-of-the-art products; all of its warehouse equipment ranges are based on the same common principles: ergonomics, safety, productivity and durability.

Crown designed machines use as few plastic parts as possible, in favour of steel. Motor and engine hoods are more resistant to breakage, so protecting important and expensive components. The trucks are less often out of commission and therefore more likely to be where they are needed: on the job.